Every online business needs internet marketing

Internet marketing is the process of creating familiarity for your products and attracting buyers. Every website, no matter how big or small, needs online marketing.

To appreciate the need for online marketing, look at these facts:

• Every website is competing with more than 8 billion others on the internet.
• More than 70% of internet users don’t know your website address
• There are over 700 million Internet users worldwide.
• Google and Yahoo reach over 600 million of these users.

So you see the damage that lack of active marketing can do to your business.

Although we can use the two terms interchangeably, there is a vast difference between marketing and online advertising. Online advertising is one aspect of marketing. Marketing is a more enduring effort to create demand for your goods and service instead of just telling the customers once about it, as in online advertising. Public relations, distribution and customer support all are aspects of marketing. In this article, the two terms are deemed to mean the same thing for simplicity reasons.